Silva Santos Group Bet on OpenBet
Under the terms of the new long-term deal, Grupo Silvio Santos, which comprises the Brazilian Television Network (SBT), will provide OpenBet with its managed trading services, player account management (PAM) system, and responsible gaming technology.

Grupo Silvio Santos submitted their licensing application on August 19, the very day before the original 90-day window of preference deadline of August 20. It is guaranteed that all operators whose licensing applications were submitted during that time would have their requests reviewed by the legal market launch date of 1 January 2025.

Grupo Silvio Santos boasts that its shows on SBT reach over 113 million Brazilians every month, with an average daily viewing of 29 million, and the TQJ platform will seek to capitalise on this massive audience.

With OpenBet's continued relationships with major media betting brands like Sky Bet and theScore Bet, Grupo Silvio Santos CEO José Roberto Maciel thinks TQJ will rise to the top of the regulated Brazilian betting market.

"With OpenBet's history of collaborating with well-known media companies and government-owned organisations, TQJ is well-positioned to be the pioneer in Brazil when it comes to responsible gaming, going above and beyond what is mandated by law, and introducing innovative product experiences that will captivate players," Maciel stated.

"We are truly honoured to have been chosen to power its sports betting and gaming brand," said Jordan Levin, CEO of OpenBet. "Grupo Silvio Santos is an iconic group in Brazil's entertainment sector."

In what ways may Grupo Silvio Santos' TQJ profit from OpenBet?
Through its partnership with OpenBet—which is completely compliant in Brazil and initially joined the country's sports betting market in September 2023 through its partnership with Play7.Bet—TQJ aspires to become the "number one leader" in player safety in Brazil, according to Grupo Silvio Santos.

Grupo Silvio Santos is of the opinion that TQJ will be able to manage considerable betting traffic during big athletic events with the help of OpenBet's solutions, and that players will have an easier time playing thanks to OpenBet's PAM.

With the help of the expertise of the specialist Neccton, which it purchased in June 2023, OpenBet will also provide its bet builder knowledge, risk management counsel, responsible gaming technology, and anti-money laundering capabilities.

According to the International Betting Integrity Association (IBIA), the regulated sports betting market in Brazil has the potential to generate $34 billion (£26.8 billion/€31.1 billion) in revenue by 2028. This prospect has Levin enthusiastic about the relationship with Grupo Silvio Santos.

We are well-positioned to create an ethical and entertaining betting experience that will shake up Brazil's regulated industry, thanks to the illustrious histories of OpenBet and GSS.

Leonardo Sampaio, chief information officer of Grupo Silvio Santos, expressed the importance of providing TQJ with top-notch betting experiences supported by strong compliance protocols.

"We are grateful to be partnering with OpenBet, as their comprehensive ecosystem and core principles give us confidence in our ability to enter the regulated sports betting and gaming industry."

Yet another Brazilian media deal
One further example of local media companies showing a growing interest in Brazilian betting is the relationship between OpenBet and Grupo Silvio Santos.

The biggest Latin American media conglomerate, Grupo Globo, and MGM formed a joint venture in August so that MGM could join Brazil's legal betting market.

Grupo Globo has 70 million daily users across internet, radio, print, and TV, thus this move will help them reach more people.

Media partnership transactions in Brazil might be very successful, according to KTO CEO and founder Andreas Bardun, but it all depends on the companies' collaboration.

"It always comes down to execution because we have seen some brilliant ones, like in the old days with Sky Bet," Bardun told iGB.

"When you have two massive partners like MGM and Grupo Globo, it can be difficult to move forward due to negotiations and bureaucracy. However, I believe that if they are successful in this endeavour, they will be a formidable rival in Brazil."